Category Archives: marketing and advertising

Frequently Asked Advertising Questions

By | Published: April 3, 2009
FAQ’s: A Guide for Small Business Excerpts from the Federal Trade Commission Internet Advertising Is advertising on the Internet subject to the same laws as other advertising? Yes. Ad claims on the Internet must be truthful and substantiated. Visit Advertising and Marketing on the Internet: The Rules of the Road for more information. Dot Com Disclosures offers special guidance [...]
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Wanted: Sales Associates, Partners and Affiliates

By | Published: March 30, 2009
As a pioneer of the world wide web, our firm offers a unique business opportunity. Sales associates have the ability to make a generous commission with residual income, as well as, become a partnered affiliate. An affiliate is able to take advantage of multi-level marketing programs for sales associates they bring on-board. [...]
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The Form Of Consumer Relations

By | Published: March 27, 2009
If I had to pick out just one unique feature of advertising on the Internet, it would be the ability for interaction between the business and the consumer. The world wide web is different than a billboard or broadcasting in that it allows communication to flow in both directions. Broadcasting pushes a message [...]
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Advertising and Marketing on the Internet: Rules of the Road

By | Published: March 25, 2009
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers – [...]
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The Problem With Pay Per Click

By | Published: March 24, 2009
by MyAdvertisingMarket.com Actually, the title of this article should probably be The Problems With Pay Per Click for there are many problems with paying for click-through advertising. Ad Placement Do you know where your ads will appear? Do you know what type of content your ads will appear with? If a consumer sees your name associated with inappropriate [...]
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Who Is Advertising?

By | Published: February 28, 2009
“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge [...]
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Accessibility: Fair Access To Information

By | Published: February 23, 2009
Why should I care if our website is accessible to all consumers? 1) It might be the law. Depending on who you do business with, it might be the Federal (USA) law that your website is ADA compliant Americans With Disabilities Act). Also, it could be the law in the state(s) or foreign nations [...]
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Website Accessibility Facts & Laws

By | Published: February 20, 2009
W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” Web Accessibility Initiative (WAI) Website accessibility is an on-going project. [...]
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Federal Laws and Regulations for Websites

By | Published: February 20, 2009
The following list of Federal Laws was developed for government websites. However, anyone opperating a commercial website should be aware of these standards and try to comply. from webcontent.gov If you manage a public website in the federal executive branch, you need to be aware of laws, regulations, Executive Orders, policies, and other directives that relate [...]
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Internet Advertising And Marketing: 101

By | Published: February 15, 2009
What are the basics for a business website? The following 4 posts cover “what I need to know.” Here we will go over some concepts of successful Internet marketing campaigns. These will include Web site optimization, what to embrace and what to avoid, accessibility concerns, growth plans, audience and traffic, and security and [...]
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