Category Archives: marketing and advertising

Internet Advertising Revenues = $23 Billion

By | Published: June 6, 2009
Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of the [...]
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Cost-Per-Click Advertising

By | Published: June 6, 2009
Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate [...]
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Beware Of URL Shorteners

By | Published: June 2, 2009
There are a number of free services that will take a long web adress and shorten it. A few examples of these companies are notlong.com, bit.ly, and LinkBee. What these services do is take a long URL and give you an alternitve URL that is much shorter. The URL for this article is http://myadvertisingmarket.com/wordpress/2009/06/02/beware-of-url-shorteners/. [...]
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Internet Advertising: Clear and Conspicuous

By | Published: June 1, 2009
The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether a disclosure meets [...]
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The News About Newspapers

By | Published: May 1, 2009
The past year has witnessed a sharp increase in the number of newspaper publishing businesses filing for bankruptcy. At the same time, there has been a drastic decrease in newspaper circulation. A recent study by the University of Southern California’s Annenberg Business School finds the readers are canceling their subscriptions and going on-line [...]
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Can You Communicate Who Communicates?

By | Published: April 27, 2009
Ensuring effective communications is an important role. Many companies do not clearly assign this responsibility. How is it possible for a business to ensure effective communications if they can not even effectively communicate the job responsibility? There should be a person named that: * Develops and implements marketing communications strategies * Develops and executes plans to [...]
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Hitting Our Target Market

By | Published: April 21, 2009
How can a company best advertise to their target market? There are quite a few different ways. For instance, being associated with relevant content can help bring in the appropriate eyeballs. A rester aunt that sells organically produced food might benefit from being associated with a “green” or environmentally friendly website. More often [...]
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Tips for Advertising on the Internet

By | Published: April 20, 2009
The U.S. Small Business Administration offers tips for web based marketing: The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic [...]
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Merging and Exchanging Consumer Data

By | Published: April 7, 2009
The Information Marketplace: Merging and Exchanging Consumer Data AGENCY: Federal Trade Commission In reports to Congress, the Commission examined the practices of third-party Internet advertising networks engaged in “online profiling” activities. These entities collect information about consumers as they surf across web sites to create detailed profiles which include information about consumers’ surfing habits, and other personal [...]
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Search Engine Optimization

By | Published: April 5, 2009
Search Engines by MyAdvertisingMarket.com INTRODUCTION To optimize a website for ranking highest in search engine results, you should publish quality content. It should be published as early as possible and stay consistent over time. The content should be easy to read with little clutter. Particular attention should be paid to the website design and engineering. You should integrate [...]
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